This Privacy Policy describes how Smile Guru (“Smile Guru,” “we,” “us,” or “our”)
collects, uses, discloses, and safeguards personal information and health information obtained through our website
https://www.smileguru.dentist, including consultation forms, landing pages, and related digital services.
This Privacy Policy is intended to comply with:
- The California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and
- Applicable U.S. healthcare privacy laws, including the Health Insurance Portability and Accountability Act of 1996 (HIPAA).
This document serves as both:
- A HIPAA Notice of Privacy Practices (for patients and Protected Health Information), and
- A California Website Privacy Policy (for website visitors, leads, and non-patients).
1. Who We Are (Data Controller)
Smile Guru
Location: 27700 Avenida Belleza,
Cathedral City, CA 92234
Website: https://www.smileguru.dentist
Phone: (760) 425-4600
Smile Guru is the data controller for personal information collected through this website.
2. Information We Collect
A. Personal Information (Website Visitors & Leads)
We may collect personal information that you voluntarily provide, including:
- Full name
- Email address
- Phone number
- City and state of residence
- Communication preferences
- Messages, inquiries, or form submissions
B. Health-Related Information (Voluntarily Submitted)
If you request a dental implant consultation, you may voluntarily provide information such as:
- Dental or oral health details
- Treatment-related questions
- Medical information you choose to disclose
Submission of health information through the website is voluntary and does not establish a patient-provider relationship
unless and until care is formally initiated.
C. Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address
- Browser type and device information
- Pages viewed and time spent on the website
- Referring or exit URLs
3. How We Use Your Information
We use the information we collect to:
- Respond to inquiries and consultation requests
- Communicate regarding services, appointments, or follow-ups
- Improve website performance and user experience
- Comply with legal, regulatory, and professional obligations
- Send informational or marketing communications where permitted by law and consent
4. HIPAA Notice of Privacy Practices (Patients & PHI)
If you become a patient of Smile Guru, your Protected Health Information (PHI) is handled in accordance with HIPAA.
Permitted Uses and Disclosures of PHI
We may use and disclose PHI for:
- Treatment and coordination of care
- Payment and billing activities
- Healthcare operations
- Compliance with legal or regulatory requirements
- Public health, safety, and law enforcement purposes as permitted by law
Your Rights Under HIPAA
You have the right to:
- Access and obtain copies of your health records
- Request corrections or amendments to your records
- Request restrictions on certain uses or disclosures
- Receive an accounting of disclosures
- Request confidential communications
- Receive notification in the event of a data breach involving your PHI
- File a complaint with us or with the U.S. Department of Health and Human Services (HHS)
We are legally required to maintain the privacy and security of your PHI and to provide you with this Notice of Privacy Practices.
5. California Privacy Rights (CCPA / CPRA)
If you are a California resident, you have the following rights:
- Right to Know: Request details about the personal information we collect, use, and disclose
- Right to Delete: Request deletion of personal information, subject to medical record retention and legal requirements
- Right to Correct: Request correction of inaccurate personal information
- Right to Limit Use of Sensitive Personal Information: Where applicable under CPRA
- Right to Opt-Out of Sale or Sharing: We do not sell or share personal information for cross-context behavioral advertising
- Right to Non-Discrimination: You will not be discriminated against for exercising your privacy rights
To exercise these rights, contact us using the details in the Contact Us section.
6. Categories of Personal Information Collected (California Disclosure)
Within the past 12 months, we may have collected the following categories:
- Identifiers (name, email, phone number, IP address)
- Internet or network activity (website usage and analytics)
- Customer records (communications and inquiries)
- Sensitive personal information (health-related information voluntarily submitted)
Information is collected directly from you or automatically through your use of the website.
7. Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Analyze website traffic and usage patterns
- Improve website performance and functionality
- Support analytics and marketing efforts
You may control cookies through your browser settings. Disabling cookies may affect website functionality.
8. Third-Party Service Providers
We may use trusted third-party vendors for services such as:
- Website hosting
- Online forms and scheduling
- Customer relationship management (CRM)
- Email and SMS communications
- Website analytics and performance monitoring
These providers are contractually required to safeguard personal information and use it only for authorized purposes.
9. Data Retention
We retain personal information only for as long as necessary to:
- Fulfill the purposes outlined in this Privacy Policy
- Comply with legal, healthcare, and regulatory requirements
- Resolve disputes and enforce agreements
10. Data Security
We implement reasonable administrative, technical, and physical safeguards, including:
- Encryption of data in transit and at rest
- Access controls and authentication measures
- Secure data storage systems
While no system can guarantee absolute security, we take appropriate measures to protect your information.
11. Marketing Communications & SMS
By providing your phone number or email address, you consent to receive communications related to your inquiry or services.
You may opt out at any time by:
- Clicking the unsubscribe link in emails
- Replying STOP to SMS messages
- Contacting us directly
Message and data rates may apply.
12. Children’s Privacy
Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date.
14. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact:
Privacy Officer
Smile Guru
Phone: (760) 425-4600
By using this website or submitting information through any form, you acknowledge that you have read and understood this Privacy Policy.
